Rivon Salut is the sweet new chapter in the Rivon story—an extension of a brand with over three decades of heartfelt tradition.

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For many in Taiwan, Rivon is synonymous with wedding gift boxes—an iconic presence in countless love stories and life milestones. But beyond the world of weddings, Rivon's roots in French-inspired baking have given rise to a wide range of exquisite pastries that are perfect for everyday gifting and heartfelt moments of connection.

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Revisiting the essence of the brand, we redefined Rivon's identity with a new philosophy: “Salut to the Good Life.” This concept celebrates life's many meaningful encounters—not just the once-in-a-lifetime moments, but the everyday exchanges that deserve recognition and sweetness. And so, we introduced Rivon Salut, a new name for Rivon's line of giftable pastries—one that invites consumers to see the brand as more than just wedding confections.

 

Visually, the concept of “extension” shaped our entire design system. For Rivon Salut, we developed a vibrant and flexible visual identity that adapts across a variety of products. Through the use of bold color palettes and a modular grid system, we created a cohesive look that communicates diversity and togetherness—bringing unity across all brand touchpoints, from digital platforms to in-store displays.

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With Rivon Salut, Rivon moves from celebrating your once-in-a-lifetime moments to embracing every meaningful connection. Through its thoughtfully crafted pastries, the brand becomes a vessel for expressing gratitude, joy, and affection—one sweet encounter at a time.