How do you convince parents that this is the ultimate parenting essential?

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Parents today face an overwhelming flood of parenting advice—constantly absorbing new information through YouTube and social media. That's why, when Kokozi, a smart audio learning toy brand from Korea, entered the Taiwanese market for the first time in 2024, we knew we had to go beyond traditional product marketing.

 

We created “Kokozi Comes to Your Home”, the first-ever parenting reality show that pairs popular family YouTubers with trusted child-rearing experts. Through lighthearted, relatable episodes, parents could effortlessly stay updated on modern parenting insights—while watching influencers and their kids experience Kokozi firsthand. These authentic, in-home interactions highlighted what sets Kokozi apart in a fun and accessible way.

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To extend the impact, we repackaged the show's key takeaways into bite-sized social posts and short videos, making it easy for busy parents to pick up valuable parenting tips—anytime, anywhere.

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Through “Kokozi Comes to Your Home”, the brand didn't just promote a product—it showed that it understands what parents care about most. By earning trust through empathy and relevance, Kokozi positioned itself not just as a latecomer in the market, but as a meaningful partner in every child's growth—one that sparks imagination and supports families, one story at a time.