In the age of AI, how can artificial intelligence become more than just a tool—and evolve into the heart of compelling brand storytelling?

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For CUBE, the first step on Instagram was to embrace the future by introducing virtual ambassadors—an embodiment of their boundless vision for digital financial services.

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We asked ourselves: what kind of persona could truly represent a future of infinite possibilities? That's how Luna & Apollo, silver-haired AI-generated twin siblings, came to life. Named after the moon and sun, they symbolize the cyclical rhythm of day and night—of every tomorrow to come. Each has a fully developed personality, set of interests, and even contrasting financial philosophies.

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Since CUBE positions itself as the "Great Artist of Simple Finance," Luna & Apollo made their debut by reimagining a series of iconic works from art history, using each reinterpretation to highlight CUBE's key financial services. As the seasons shifted and social media trends evolved, the twins adapted too—bringing their virtual presence into relatable, everyday scenes, and sharing bite-sized financial wisdom with ease.

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At its best, AI should exist to serve human needs—just like CUBE, which strives to fulfill every financial possibility. With Luna & Apollo as your guides, navigating the art of simple finance becomes not only accessible, but beautifully effortless.